Cory Roletto co-founded WEO Media in 2009 and has helped over a thousand dental practices implement successful online growth strategies. He is the driving force for innovation and the practice ROI focus at WEO Media. Cory builds and trains the work teams that deliver Search Engine Optimization (SEO), Pay-per-Click, (PPC), Social Media, Video Marketing, Online reputation, Website Design, and Optimization, Direct-to-Consumer marketing (Print, radio, TV, mailers). He is an expert in online marketing strategy, lead conversion, and practice growth. Cory has lectured across the United States at Dental Conferences, Study Clubs, Dental Societies, Symposiums, and Webinars covering various topics related to online marketing. His straightforward approach breaks down complex marketing strategies into easy-to-understand concepts.
This course will cover the most recent changes in online marketing and provide the components needed to create a com-prehensive marketing strategy for both ex-isting practices or start-ups. You will learn the key items to implement, how they work, and how to measure success. In this session we will discuss changes in Google’s algo-rithm, website optimization, social media, accessibility, and ways you can optimize your website to generate new patients.
Learn the latest marketing trends and best practices for attracting high quality patients
Capitalize on critical changes recently made by Google that impact your practice
Understand the essential “why” of sound marketing practices
Explore key demographics required to target procedural based dentistry
Critical advantages for expanding communication technologies to accelerate growth.
LCDS Members: $0
non-LCDS Members: $80
Dental Office Staff $40
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Lane County Dental Society designates this activity for 2 continuing education credit. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at www.ada.org/cerp.
Lane County District Dental Society has been designated an approved PACE Program Provider by the Academy of General Dentistry. This program provider’s formal COE programs are accepted by the AGO for membership maintenance, Fellowship, and Mastership credits. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of AGD approval extends from 1/16/2021 to 1/15/2023.
Thank you to our Continuing Education Sponsors: